Social Media

Cheap cameras and enough processing power were game changers in video.  Social media is the next.

The sequence went something like:  

i) Joe Smith hears I'm working up a proposal for a video course and gets in touch.  The resulting conversations leads to a partnership between the course and Joe's Creative Climate initiative.

ii) I blog about it (http://t156-dfilms.blogspot.com/2011/02/partnerships.html), posting an interview with him.

iii) That's posted to facebook by a Hungarian friend

iv) A friend of their's sees it and goes on to look at the Creative Climate site and then posts those links up too.

and so it goes...This kind of thing is changing distribution.